Associate Director and Environmental Economist
Will is an economist at PwC. He led the development of PwC’s Total Impact Measurement and Management (TIMM) methodologies (including natural capital valuation methodologies which are publically available at pwc.co.uk/naturalcapital), and now co-leads PwC’s global TIMM centre of excellence. He has delivered TIMM projects with large public and private sector organisations across multiple sectors and geographies.
Will is on the Expert Advisory Committee of the Natural Capital Coalition and was one of the leading contributors to the Natural Capital Protocol. Previously he was an author and chapter editor for The Economics of Ecosystems and Biodiversity Report for Business and Enterprise (TEEB), an advisor and co-author for the World Business Council for Sustainable Development’s guide to Corporate Ecosystem Valuation (WBCSD CEV), and a co-author of the UK government’s framework for Corporate Natural Capital Accounting. He sits on the advisory committee of the Natural Capital Initiative and has served on steering committees for the Cambridge University Natural Capital Leaders Platform and the NERC Valuing Nature Network.
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