Will is an Assistant Director and economist at PwC.
He helps businesses recognise the value of natural and social capital to enhance their decision making - particularly through the application of valuation in combination with spatial data and analytics. Will was PwC’s technical lead in the development of PUMA’s ‘environmental profit and loss’ account (E P&L) and has since been central to the development of PwC’s Total Impact Measurement and Management (TIMM) framework and methodologies. He leads PwC’s involvement with the Natural Capital Coalition and is currently involved in drafting the Natural Capital Protocol.
Previously Will was a lead author and chapter editor for The Economics of Ecosystems and Biodiversity Report for Business and Enterprise (TEEB D3) and an advisor and co-author for the World Business Council for Sustainable Development’s guide to Corporate Ecosystem Valuation (WBCSD CEV).
Will sits on the advisory committees of the NERC Valuing Nature Network and the UK Natural Capital Initiative.